I loved these adverts when they were first released and, looking again, I still do. The humour is very original for an advert, at least I can’t remember anything like it. It’s typically British style humour, almost Monty Python esque. This is a huge part of it’s appeal, however it’s not all.
The simplicity is where it’s charm lies. Every scene is very brightly lit, often overexposed, and the backgrounds, while not empty are completely unobtrusive. Use of pale, de-saturated colours along with everything being softly out of focus aids this. It forces the idea that these sweets are in someone’s home, but does so subconsciously; I doubt many people would even notice what the backdrop is without purposefully looking for it. This is very important to the simplicity and it has been executed excellently here. It keeps every last drop of attention on the product without obviously stating so and keeping a realistic feeling.
The clean narration style is great too. No music is used and it isn’t needed. It’s simply two actors (occasionally more) and nothing else. Everything blends together perfectly.
The last scene is always a shot of the packet in the same room the main scene was shot in. Again, all the attention is drawn to the product with use of narrow depth of field and an unobtrusive background. The company and product name is overlayed on the image but there’s no other form of advertising other than the visual.
Here’s two of my favourites: